Your first draft is never your best draft. These seven commands make iteration faster than skipping it.
The difference between copy that converts and copy that sits there is rarely the idea. It is the refinement. The headline that got tightened by three words. The email that had its weakest paragraph cut. The launch post that was rewritten seven times before one version clearly outperformed the others.
The problem is that iteration takes time most founders do not have. So they pick "good enough," hit publish, and wonder why it did not land the way they imagined. These seven iteration codes change that. Each one is a prompt structure you can drop into Claude or ChatGPT to get a sharper, tighter, better-performing version of whatever you are working on, in a fraction of the time it would take to do it manually.
Use these on sales pages, email subject lines, social posts, launch announcements, pitch decks, or any piece of writing where the difference between good and great actually matters.
Before you commit to one version of anything, see ten. The /10x command generates ten distinct variations of your draft, each taking a different angle, structure, or tone. You pick the strongest, or combine elements from several. This is the fastest way to escape the trap of "I only have one option so this must be right."
Best used when writing headlines, email subject lines, hooks, CTAs, or any short-form copy where a single word swap can change the result.
/10x — Generate ten variations of this. Each one should be meaningfully different: different angle, different tone, different structure. Keep the meaning. Change everything else. Then tell me which one you think is strongest and why.
Most first drafts are 40% longer than they need to be. The filler is not always obvious from the inside. This command identifies every word, phrase, and sentence that is not doing work and removes it. The goal is to make every word earn its place.
Best used when you know a piece is good but it feels slow, or you are over the word count and need to cut without losing substance.
/sharper — Cut the filler. Tighten this by half. Keep every idea that matters. Remove every word that does not earn its place. Do not soften the meaning in the process.
A premortem imagines the launch already failed six months from now and works backward to find why. This command applies that framework to any piece of content, offer, or launch plan before you execute. Find the problems while you can still fix them.
Best used just before you launch a new offer, publish a major piece of content, or send a campaign you have invested significant time into.
/premortem — Imagine this launch failed in six months. The numbers were bad, the response was flat, and I am trying to understand what went wrong. Looking at what I have shared with you, what are the most likely reasons it did not work? Be specific.
You have an email that performed twice as well as expected. A post that went wide. A sales page that converted at three times the usual rate. The /reversebrief command reverse-engineers what actually made it work, so you can replicate the logic, not just copy the words.
Best used when you have a high-performing piece of content or copy and want to understand why it worked so you can build a repeatable system around it.
/reversebrief — Reverse engineer the brief that made this piece work. What was the strategic thinking behind it? What reader insight was it built on? What structural choice made it land? Give me the brief so I can write to the same logic next time.
Sometimes the structure is right but the language is heavy. Too many passive verbs, too many hedge words, too many sentences that arrive at the point late. /tighten cleans the language without changing the argument, resulting in writing that moves faster and hits harder.
Best used when a piece is structurally sound but still feels like it was written in committee, or when you are trying to match a more direct, confident brand voice.
/tighten — Tighter language, more punchy, less throat clearing. Do not restructure. Do not change the argument. Just cut every phrase that softens, delays, or hedges, and replace weak verbs with direct ones.
Different audiences respond to different framings of the same idea. A benefit-led version, a problem-led version, a curiosity-led version, a story-led version. This command gives you five genuinely different takes so you can choose the angle that resonates most with your specific reader.
Best used when you are creating content for different platforms, different audience segments, or any time you are unsure which angle will land best.
/variants — Give me five variants of this, each exploring a different angle or tone. One benefit-led, one problem-led, one curiosity-led, one story-led, and one that is more direct and no-frills. Label each one.
Your headline is the only part of your content most people will ever read. It needs to do more work than any other line you write. This command rewrites it ten ways so you can test, compare, and choose the version that earns the click, the open, or the scroll-stop.
Best used when writing email subject lines, blog post titles, landing page headlines, or any place where the first line determines whether anyone reads the second.
/headlines — Rewrite this headline ten different ways. Include: two that lead with a specific outcome, two that lead with a problem, two that use a number or timeframe, two that create curiosity, and two that are bold declarative statements. Label each one.
You now have seven commands that turn iteration from a time drain into a competitive advantage. Use /10x and /variants before you commit to a direction. Use /sharper and /tighten once you have a draft. Use /premortem before you launch. Use /reversebrief on anything that performed well so you can repeat the logic. And use /headlines any time the first line of your content is not doing the job it needs to do.
These are the commands inside a fully-built Content Engine™. If you want all of this systematized so it runs without you having to remember which prompt to use and when, the Content Engine at Her AI Systems™ is where to start.
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