The hardest parts of marketing are not the ones that take the longest. They are the ones that require you to know your customer better than they know themselves. These seven commands do that work for you.
Most founders know what they sell. Far fewer know how to talk about it in a way that makes the right person stop scrolling, read every word, and decide to buy. That gap, between what you built and how you communicate it, is where most marketing falls flat.
Great marketing copy requires three things: a deep understanding of your customer's actual language, a clear articulation of what makes your offer different, and the ability to remove every internal objection between "I'm interested" and "I'm buying." These seven codes are prompt structures that give you a real system for each of those three requirements.
Use them on your social content, your sales pages, your email campaigns, your offer descriptions, and anywhere else you are trying to turn attention into revenue.
A hook is the only part of your content that determines whether anyone reads the rest. If it does not stop the scroll in two seconds, nothing else matters. This command generates ten distinct hooks for any topic, each taking a different angle, so you can test and choose rather than guess.
Best used when creating content for any platform where the first line determines whether anyone reads on, including email subject lines, social captions, video openers, and landing page headlines.
/hooks — Generate ten scroll-stopping hooks for this topic. Each hook should take a completely different angle: curiosity, bold claim, counter-intuitive statement, problem-first, outcome-first, and so on. Label each one with its angle. The audience is [describe your audience].
Every buyer who does not purchase has a reason. Price, timing, trust, doubt, competing priorities. Most founders know their offer is good but do not have a specific, prepared response to every objection their audience holds. This command surfaces every objection and writes the counter for each one.
Best used when building a sales page FAQ section, preparing for sales calls, or writing email sequences designed to convert warm leads.
/objections — List every known objection a skeptical buyer would have about this offer. For each objection, write a specific counter-script that addresses it directly without being dismissive. Include the objections people say out loud and the ones they just think and never voice.
The most effective marketing is built from the exact words your customer uses to describe their own problem. Not the words you would use. The words they use, at three in the morning, when they are lying awake thinking about the thing you solve. This command builds that profile.
Best used when rewriting your sales page from scratch, creating a new content strategy, or any time your current messaging is attracting the wrong people or failing to convert the right ones.
/avatar — Deep dive my customer avatar. I need their core pains, their unspoken desires, their exact language, and what they tell themselves when they decide not to buy. Give me the psychology, not just demographics. My offer is [describe your offer] and my audience is [describe your audience].
If you cannot explain what you do and why it matters in under 90 seconds, you do not fully understand your own offer. The /pitch command forces your offer down to its most essential form: the problem it solves, who it solves it for, and what happens when it works.
Best used when updating your website homepage, writing your Instagram bio, or tightening a sales page introduction.
/pitch — Compress this offer into elevator length. One paragraph. It needs to name the problem, the audience, the solution, and the outcome. It should be specific enough that the right person immediately thinks "that's for me" and the wrong person immediately thinks "that's not for me."
Every great offer has a core promise at its center. One sentence that tells the buyer exactly what they will walk away with. Not a feature list, not a process description. The outcome, stated so specifically that the right person cannot argue with it. This command finds that sentence.
Best used when writing your sales page hero section, your offer name, your program description, or any place where a single sentence needs to do heavy lifting.
/promise — Refine the core promise of this offer into one undeniable line. It should name a specific, desirable outcome for a specific person. It should not be vague, it should not hedge, and it should not use generic language. Make the promise specific enough to be believed.
If a potential buyer can look at your offer and immediately think of three other people who offer something similar, your positioning is not working. /positioning sharpens your offer's place in the market until it stands alone. It finds what is genuinely different about what you do and makes that the center of everything.
Best used when entering a crowded market, refreshing an offer that has started to feel generic, or preparing competitive positioning before a launch.
/positioning — Sharpen the positioning of this offer. Make it impossible to confuse with anyone else's. What is the specific thing about this that no competitor can accurately claim? Build the positioning around that, and tell me what language to use to communicate it.
A call to action is not "click here." It is the sentence that moves a warm reader into a buyer with minimal friction. The best CTAs are specific about what happens next, direct about the ask, and written in a voice the reader already trusts. This command writes five versions so you can choose the one that fits.
Best used when closing a sales page, ending an email campaign, or any moment when you need the reader to take a specific action right now.
/CTA — Write five closing calls to action in my voice for this offer. Each one should name a specific next step, remove friction by telling the reader exactly what to expect, and feel like something I would actually say rather than generic marketing copy. Vary the directness and tone across the five.
You now have seven commands that cover the hardest parts of marketing and sales: the hook that stops the scroll, the avatar that writes copy that sounds like your customer's own thoughts, the objection handlers that remove every barrier between interest and purchase, and the positioning that makes you the only obvious choice.
If you want a complete marketing and sales system built around these principles, with AI running your content, positioning, and offer development end to end, the Content Engine™ and Decision Engine™ at Her AI Systems™ are built exactly for that.
Free Download
Your future self will thank you for saving this.
Follow along for the next guide
New free guide every Tuesday. Find them first on Instagram, TikTok, or by subscribing to the email list.
Want more?
One new free guide. Every Tuesday. No spam, no fluff, just the systems and prompts I'm building for clients, simplified for you.
Subscribe