Every subscriber who has gone cold for six months is paying rent on your list without contributing anything. This prompt finds them, tiers them by how far gone they are, and sets up your re-engagement plan.
Six months of silence from a subscriber is a different problem than 90 days of silence. The tactics that work for a mildly disengaged subscriber will not work for someone who has not opened a single email in half a year.
Most founders treat all cold subscribers the same and wonder why their re-engagement emails do not work. The approach has to match the level of disengagement. A subscriber who stopped opening three months ago needs a different email than someone who has never opened anything at all.
This prompt segments your cold subscribers by tier so you can write the right message for the right group instead of sending one blast and hoping for the best.
For this system, use three tiers: Tier 1 is 90 to 180 days without an open, Tier 2 is 180 to 365 days, Tier 3 is over 365 days or never opened at all. You will treat each tier differently in your outreach.
Paste the prompt below into Claude.
Identify all subscribers in my Kit account who have not opened any of my emails in the last six months. Break them into three groups: those inactive for 90 to 180 days, those inactive for 180 to 365 days, and those inactive for over a year or who have never opened anything. Give me the count for each group and the percentage of my total list they represent.
The 90 to 180 day group is your most recoverable segment. Write two emails: one with a compelling subject line and a clear value offer, and one that directly asks whether they want to stay on your list. Give them a reason to say yes.
For the 180 to 365 day group, write one email with a subject line that acknowledges the gap directly. Something like "It's been a while" tends to outperform general value emails for this group. If they do not open this, move them to removal.
Anyone who has been on your list for over a year without a single open is not coming back. Remove them after the re-engagement window closes. Your deliverability will thank you immediately.
A tiered approach to re-engagement means you give every cold subscriber the best possible chance to come back while spending your energy where it is most likely to move the number. Clean what cannot be saved and keep what still has a pulse.
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