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Prompts

What has your email list been asking for that you have never sent?

Your subscribers are telling you what they want to read through every click, every reply, and every form sign-up. This prompt reads those signals across your Kit data and shows you the gaps in your content calendar.

Content gaps are opportunities hiding in your data. When a subscriber signs up through a specific lead magnet, they are telling you what problem they want solved. When they click certain links more than others, they are voting for the content that matters most to them. When a topic gets a high open rate every time you touch it, your audience is asking for more.

Most founders miss these signals because they are planning content from instinct rather than from data. This prompt bridges the gap by reading your subscriber behavior and broadcast history side by side and surfacing the topics your audience is clearly looking for but that you have not sent yet.

Before you start, here's what you'll need

The setup.

Step 01 Run the content gap analysis prompt

Paste the prompt below with your Kit connector active. Claude will pull data from your broadcasts, click patterns, and form sources simultaneously.

Copy and paste this into Claude

Analyze my Kit content history and subscriber data to identify my content gaps. Look at: which topics appear frequently in my broadcasts and have high open rates versus topics I have rarely covered. Which links in my broadcasts get the most clicks, and what do those clicks tell you about what my audience wants more of? Which lead magnets are my subscribers signing up through, and am I sending content that directly matches those interests? Give me a list of five to eight content topics I should prioritize in my next 90-day broadcast calendar.

Step 02 Review the five to eight gap topics

Claude will return a prioritized list of content areas your audience is interested in but that your archive does not fully address. The highest-priority gaps are the ones where audience interest is clear but your coverage is thin.

Step 03 Map the gaps to your current content calendar

Look at your next 90 days of planned content. Add at least two to three of the gap topics to your broadcast schedule. If you do not have a content calendar, build one now using the gap list as the starting point.

Step 04 Create one lead magnet that addresses the highest-priority gap

If your number one content gap is also a topic where you have strong expertise, consider building a lead magnet around it. A content gap that is attracting subscriber interest is exactly the right brief for a new opt-in offer.

Step 05 Run this analysis every quarter

Content gaps close as you send more, and new ones open as your audience and your business evolve. Run this analysis at the start of every quarter to keep your content calendar aligned with what your audience is actively looking for.

That's it.

Data-driven content planning is not about removing the creativity from your email writing. It is about making sure your creativity is pointed at the topics your audience actually wants. Once you know the gaps, you never have to guess what to write about again.

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