You do not need to write new emails every week when you have an archive full of proven content. This prompt finds your best evergreen broadcasts and tells you which ones are worth resending to the subscribers who missed them.
There is a quiet advantage hiding in every email archive: the subscribers who joined your list three months ago have never seen the email that got a 58 percent open rate two years ago. To them, that email is brand new. To you, it is already written and already proven.
Resending evergreen content is not lazy. It is strategic. The constraint is identifying which emails are still accurate, still relevant, and still good enough to send again without feeling like recycled content.
This prompt finds those emails for you so you can build a resend rotation that supplements your original content without requiring you to write from scratch every single week.
Before asking Claude to find evergreen content, tell it what has changed in your business since your archive was built. Prices that have changed, products that no longer exist, offers that have expired, or positions you no longer hold. Claude will use this to filter out content that cannot be resent as-is.
Paste the prompt below with your updated context included.
Go through my Kit broadcast archive and identify my top 10 highest-performing emails by open rate that are still relevant and accurate today. For each one, give me the subject line, original send date, open rate, and a one-sentence note on why it is still worth resending. Flag any emails that may need minor updates before they can go out again. Note: [list any outdated topics or offers to exclude]
Claude will return 10 candidates with context on why each one is worth resending. Look for emails where the core insight is timeless: frameworks, mindset shifts, audience truths, behind-the-scenes stories, lessons learned. These hold up longest.
For emails that need minor updates, like a reference to a current offer or an updated link, make those changes before scheduling the resend. Do not resend anything with outdated pricing or expired offers.
Take your 10 evergreen candidates and spread them across the next 12 weeks, alternating with new original content. One week you write something new. The following week you resend a proven email. Your subscribers get consistent value and you get back 50 percent of your writing time.
Resending your best content is one of the highest-leverage things you can do in email marketing. The content is proven. The writing is done. The only work is identifying what still holds up. Now you have a system for that.
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