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Prompts

Not every opt-in form is worth keeping. Here's how to find out which ones are.

Not all subscribers are equal, and not all opt-in forms are worth promoting. Some of your forms bring in people who stick around and buy. Others fill your list with subscribers who leave within 30 days. This prompt shows you which is which.

A big list is not the same as a good list. Most founders focus all their energy on driving traffic to their opt-in forms without ever checking what kind of subscribers those forms actually deliver.

The problem is that Kit does not make this comparison easy to run manually. You would need to export data from multiple places, cross-reference subscriber sources with unsubscribe records, and build your own analysis. Most people never do it.

This prompt does it for you. Claude pulls data on every active form and landing page in your Kit account, ranks them by subscriber quality, and tells you exactly where to focus your promotional energy.

Before you start, here's what you'll need

The setup.

Step 01 Open a Claude conversation in Cowork mode

Make sure the Kit connector is active. If unsure, type "How many active forms do I have in Kit?" and confirm Claude returns the correct count.

Step 02 Run the form comparison prompt

Paste the prompt below. Claude will pull subscriber counts and unsubscribe data for every active form in your account.

Copy and paste this into Claude

Give me data on every active form and landing page in my Kit account. Rank them by total subscriber count. Then cross-reference each one with the unsubscribe rate for people who originally signed up through that form. Which signup sources are bringing in subscribers who stick around? Which ones have the highest dropout rate?

Step 03 Find your highest-quality sources

Claude surfaces which forms bring in subscribers with low unsubscribe rates and higher engagement. These are the forms worth spending money to promote.

Step 04 Find the leaky sources

Forms with high unsubscribe rates are telling you something: either the wrong audience is signing up, or the expectation set by the opt-in does not match what you actually deliver. Decide whether to fix the positioning or retire the form.

Step 05 Redirect your promotional energy

If you are running ads or paying for placements, shift that spend toward the forms with the best subscriber quality. Stop promoting the ones that fill your list with people who immediately leave.

That's it.

You now know which of your opt-in sources are building a real audience and which ones are inflating your subscriber count. Put your promotional budget behind the forms that earn it and cut the ones that do not.

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