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Prompts

What happens in the first 30 days determines whether a subscriber stays forever.

New subscribers make up their minds about you in the first month. This prompt analyzes what that first 30-day experience actually looks like in your data and shows you where people are dropping off.

The fastest way to lose a subscriber is to make them feel like just another number on a list in the first 30 days. The welcome sequence is your one chance to turn a curious opt-in into someone who actually looks forward to your emails.

Most founders set up a welcome sequence, forget it, and never look at how it is actually performing. The open rates on email two and email three tell you whether you are holding attention or losing it. The click data tells you whether the content is landing.

This prompt pulls that data for your newest subscriber cohort so you know exactly where people are dropping off and what to fix.

Before you start, here's what you'll need

The setup.

Step 01 Open Claude in Cowork mode with your Kit connector active

This prompt reads sequence performance data across your most recent subscribers. A fresh conversation gives you the cleanest output.

Step 02 Run the new subscriber cohort analysis prompt

Paste the prompt below.

Copy and paste this into Claude

Look at subscribers who joined my Kit list in the last 30 days. What is the open rate for each email in my welcome sequence for this cohort? Where is the biggest drop in open rate between emails? Which welcome sequence emails had the highest click rates? Give me specific recommendations for which emails I should revise based on this data.

Step 03 Find the biggest drop-off point

Claude will show you where the open rate falls most sharply between emails. This is the weak link in your welcome sequence. The email before the drop-off is probably making a promise that the next email does not deliver on.

Step 04 Fix the drop-off email first

Rewrite the email immediately before or at the drop-off point. Tighten the subject line, make the value more immediate, and remove anything that asks for too much time or attention. The goal is to keep the reader moving to the next email.

Step 05 Run this analysis every quarter

New subscriber behavior shifts as your audience changes. What worked in Q1 may not work in Q3. A quarterly cohort analysis keeps your welcome sequence current and your early engagement strong.

That's it.

Your welcome sequence is the highest-leverage place to improve retention and long-term engagement. Fix the drop-off and you keep more people, which means everything else you do downstream gets more effective automatically.

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