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Prompts

You already wrote the best email you will send this month. You just called it something else.

Your best content is already written. This prompt takes your top-performing social posts, blog articles, or podcast episodes and turns them into complete Kit broadcasts in your voice, ready to send.

Most founders are sitting on a library of high-performing content they have never turned into an email. A post that got 50,000 views on TikTok, a blog article that ranks on the first page of Google, a podcast episode that got shared dozens of times. All of that content already proved itself with your audience and most of your email subscribers never saw it.

Repurposing is not copy-pasting. It is adapting content for a new context: the intimacy of someone's inbox, a different format, a more direct call to action. Done right, a repurposed email often outperforms original content because the concept is already proven.

This prompt does the adaptation for you.

Before you start, here's what you'll need

The setup.

Step 01 Choose your source content

Pick one piece of content that performed above average for you. Check which social posts got the most saves, shares, or comments. Find the blog article with the highest time-on-page. Pull your most downloaded podcast episode. The existing audience signal is what makes repurposing powerful: you already know the topic resonated.

Step 02 Paste or summarize the content

If the content is text-based, paste it directly into the prompt. If it is a video or podcast, paste the transcript or write a three-to-five sentence summary of the main points covered.

Step 03 Run the repurposing prompt

Paste the prompt below with your content attached.

Copy and paste this into Claude

Turn this piece of content into a Kit broadcast email. Keep the core idea and main points intact but rewrite it for an email format: more intimate, more direct, and written for someone reading it one-on-one. Add a subject line, a preheader, and a clear call to action at the end. Here is the content: [paste your content or summary]

Step 04 Review the tone shift

The main thing to check is whether the email feels personal enough. Social and blog content is usually written for a broader audience. Email should feel like you are talking directly to one person. If the repurposed draft still sounds like a post, adjust the opening to feel more direct and personal.

Step 05 Load into Kit and schedule

Paste the email into a new Kit broadcast. Because the topic is already proven, this email is a good candidate for your engaged segment or warm lead list if you want to test its conversion potential before sending to everyone.

That's it.

You do not need to create new content every week to have a strong email list. You need the right system for turning what already works into formats your list has not seen yet. Build this into your workflow and your content library becomes your biggest email marketing asset.

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