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Prompts

When someone unsubscribes, they're telling you something. This prompt translates it.

A spike in unsubscribes after a specific email is not random. It's a signal. This prompt finds which of your recent broadcasts triggered the most list exits and tells you what to change.

Every unsubscribe contains information. The problem is that most email platforms show you the number without connecting it to the cause. You see that 47 people left this week but you have no easy way to know which email triggered it or what pattern those 47 people shared.

When you can read the pattern, you can fix it. Maybe you sent too frequently during a launch week. Maybe a particular topic consistently sends people to the exit. Maybe there is a tone shift in your writing that is landing wrong with a specific segment.

This prompt pulls the connection between your content and your unsubscribe rate so you can actually respond to what your audience is telling you.

Before you start, here's what you'll need

The setup.

Step 01 Open Claude in Cowork mode with your Kit connector active

Start a fresh conversation. Unsubscribe analysis touches engagement data across multiple broadcasts, so a clean session keeps the output organized.

Step 02 Run the unsubscribe analysis prompt

Paste the prompt below.

Copy and paste this into Claude

Look at my Kit broadcast history for the last 60 days. Which emails triggered the highest unsubscribe counts? For each high-unsubscribe broadcast, tell me the subject line, send date, and unsubscribe total. Then give me specific recommendations for what I should change, whether that's topic, frequency, tone, or CTA approach.

Step 03 Look for patterns across the high-exit broadcasts

Claude will surface the emails with the highest unsubscribe counts. Look at what they have in common: are they all from a specific week? A specific topic? A specific length or format? Patterns across multiple broadcasts are more actionable than any single data point.

Step 04 Identify one thing to change in your next broadcast

Pick the highest-signal recommendation Claude surfaces and apply it to your next send. Do not try to fix everything at once. One variable at a time is what lets you know what actually moved the number.

Step 05 Track the unsubscribe rate on the next three sends

After you make the change, watch what happens over the next three broadcasts. If the rate drops, you found the issue. If it stays flat, run the prompt again with the updated data to see whether a different pattern has emerged.

That's it.

Unsubscribes are not failures. They are feedback. Once you know what triggers them, you have a direct line into what your audience wants from you. Use it.

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